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Friday, October 16, 2026
AceWorld

The artist contributes twenty-five thousand pounds award winnings to grassroots music venues

The artist accepting the award in Newcastle
He won the honor last month in Newcastle

The artist has given the complete sum of his £25k Mercury Prize prize money to the trust for venues, which functions to preserve the Britain's small live music spots.

The star was given the prize on 16 October as his latest record People Watching was declared the outstanding release of the last 12 months.

He has chosen to hand the money over to the MVT, in acknowledgment of the vital role small stages played in his beginning days.

"As an artist couldn't be pursuing my current career if it wasn't for all the shows I did around the North East, and elsewhere, when I was beginning," said Sam Fender. "These locations are renowned, but they are in difficulty."

Beginning in 2023, over 150 of these locations have shut down – approximately 16% of the total UK scene.

Recently, top acts such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its initiatives to help venues survive, by applying a small levy to their ticket costs, which goes to help local stages.

Fender also joined in, collecting over £100k on his recent tour to help thirty-eight small stages across England, Scotland, and Wales.

The money assisted locations that were dealing with imminent closure due to challenges caused by water damage, fires and personal losses, as well as regulatory hurdles, conflicts and neighbor objections.

Some locations obtained funding support in modernizing amenities and gear that directly benefitted artists and concertgoers.

"The concept that money from shows in large arenas supports the local stages, where it kicks off for artists like me, is just sensible," Fender has commented.

Pulp in concert
The group are one of the many acts who donated their award funds to good causes

The musician is far from the only musician to donate his honor winnings to charitable organizations.

When the band earned the prize in 1996 for their album their work, lead singer the singer announced that the act would donate their prize money to the non-profit the charity.

That year, artist the artist split her bounty between multiple good causes, like the NSPCC and a Sickle Cell organization.

"Additionally, I gave a grand to the center, to their gymnastics program, because I trained in gymnastics when I was growing up and they needed better apparatus," she shared with the media.

In recent years, Ezra Collective donated their winnings to the local youth club that nurtured their act, in addition to other local music groups.

Additionally winners that year the group donated their prize to a multiple sclerosis charity after a close contact was diagnosed the disease.

"The victory was ample," stated singer Small. "The money was the bonus but we could do without the cherry, because we had the cake. So our success impacted the lives of others."

In the past week, the MVT announced it had protected a couple of grassroots venues in south-east England, by placing them under local control.

The Joiners in the city and The Croft in Bristol were purchased under the community ownership initiative, which is backed by a national body and supporters who purchase "stakes" in the venues.

The writer

Jessica Poole

Mila is a tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on business.

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